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View Full Version : Isa Chandra Moskowitz & The Post Punk Kitchen in the NY Times


thevegantwins
01-24-2007, 06:53 AM
http://www.nytimes.com/2007/01/24/dining/24vega.html
(Be sure to check the link out too for some of her recipes) :chef:
January 24, 2007
Strict Vegan Ethics, Frosted With Hedonism
By JULIA MOSKIN
ISA CHANDRA MOSKOWITZ, a vegan chef, does not particularly like to talk about tofu. Ditto seitan, tempeh and nutritional yeast.

“I think vegan cooks need to learn to cook vegetables first,” she said last week during a cupcake-baking marathon. “Then maybe they can be allowed to move on to meat substitutes.”

Ms. Moskowitz, 34, was born in Coney Island Hospital, lives in Brooklyn, and is a typically impatient and opinionated New Yorker. She can’t stand how slowly most cooks peel garlic, makes relentless fun of Rachael Ray and rolls her eyes at the mention of California hippies.

But as a vegan and a follower of punk music since age 14, she is also part of a culinary movement that helped turn the chaotic energy of punk culture of the 1970s and 1980s into a progressive political force.

“Punk taught me to question everything,” Ms. Moskowitz said. “Of course, in my case that means questioning how to make a Hostess cupcake without eggs, butter or cream.”

The charm of Ms. Moskowitz — in person, in her cookbooks and on her public-access television cooking show, the Post-Punk Kitchen (theppk.com/shows/) — is that she makes even the deprivations of veganism and the rage of punk seem like fun. Like feminism that embraces makeup and miniskirts — the frivolous bits — Ms. Moskowitz’s veganism embraces chocolate, white flour, confectioners’ sugar, and food coloring.

Wearing a black “Made Out of Babies” T-shirt (it’s a friend’s band) above a red-and-white checked apron, she bent maternally over a batch of strawberry cupcakes. “Don’t you just want to pinch their little cupcake cheeks,” she said.

But can a cupcake be cute and punk at the same time? In the early days of punk, bands like the Sex Pistols were notorious for nihilism, anarchism and epic consumption of drugs and alcohol — none of which would seem to lead to tofu and chamomile tea. But as punk became more political (and as bands self-destructed) in the 1990s, many punks adopted a more profoundly rebellious stance: against drugs, against alcohol and against the whole habit of mindless consumption.

“It was about purifying the movement, about being poison-free,” said Ted Leo, of Ted Leo and the Pharmacists, who led the band Chisel in the 1990s. He became vegetarian in 1988 and has been vegan since 1998. Many punks became vegetarian to protest corporate and government control of the food supply. Veganism takes vegetarianism farther into cruelty-free territory by avoiding anything produced by animals: milk, cheese, eggs, honey, etc.

“I would love to live in a world where I knew the eggs came from happy chickens,” Ms. Moskowitz said. “But in Brooklyn? That’s not going to happen.

“Besides, eggs are the big lie in baking. All the books say they provide structure, but that’s kind of crap.”

At 16, Ms. Moskowitz dropped out of the High School of Music and Art in New York to follow bands, live in squats in the East Village and cook for social justice.

“I learned knife skills by cooking for Food not Bombs,” she said, referring to the activist group that protests corporate and government food policy. “But I also learned to love Julia Child and Martha Stewart. Vegan food can and must be pretty,” she said, pounding a fist on the butcher-block counter.

Ms. Moskowitz’s kitchen, like punk music itself, has a strong do-it-yourself aesthetic. Her husband, a carpenter, builds more shelves when the ingredients threaten to take over, the oven needs frequent coaxing to get up to temperature, and if Fizzle the cat wants to sit on top of the refrigerator, the cupcakes must move over and make room.

“Here is the hideous curdled face of vegan baking,” Ms. Moskowitz said, gesturing to a bowl of soy milk mixed with vegetable oil and cider vinegar. Baking, she said, has long been the final frontier for vegan cooks.

Her second cookbook, “Vegan Cupcakes Take Over the World,” was published by Marlowe and Company last fall. Her first, “Vegan With a Vengeance” (Marlowe, 2005), has sold more than 50,000 copies.

“Omnivores” — that’s meat-and-dairy eaters — “can’t imagine baking without eggs and butter,” she said. “But we use cider vinegar instead of buttermilk for tenderizing, and really good shortening for the fat, and the rest just happens.” Nonhydrogenated shortening and margarine produced by Earthbalance and full-fat soy milk from Silk are her baking staples.

From them, instead of lumpy, penitential scones and muffins (the usual vegan baked goods) Ms. Moskowitz and her co-author Terry Hope Romero produce insanely fetching cupcakes with mousse fillings, butter cream frostings, chocolate ganache icings and sprinkles galore.

Ms. Moskowitz says that she has received passionate e-mail messages not only from vegans but also from parents of children allergic to eggs or dairy products, who are thrilled to find vegan baked goods that are not made with whole-wheat flour and egg substitutes and that actually taste good.

The next book by the two women, to be published in the fall, will be “the long-awaited vegan Joy of Cooking,” Ms. Moskowitz said. “Vegan food is everywhere.”

In the recipes below, North African spices lighten a rich vegetable stew with a peanut base; sweet butternut squash stands in perfectly for the sweet shrimp in an otherwise traditional Vietnamese spring roll.

Ms. Moskowitz and Ms. Romero both have been vegetarian since age 16, and vegan for almost that long. “It’s kind of like being gay, in that vegans tend to remember an ‘aha’ moment in adolescence or childhood,” Ms. Moskowitz said. “It happens when you realize that the lambs or chickens on your plate are the same as the ones at the petting zoo.”

It is also like being gay in that, 20 years ago, the notion of a vegetarian teenager was far more alien than it is today.

“People used to throw chicken nuggets at me in the cafeteria,” said Ms. Romero, who grew up in Plainville, Conn.

The number of adult vegetarians has remained steady at 2 to 3 percent, the Vegetarian Resource Group has found in 10 years of regular polling. But American teenagers have been taking up vegetarianism in growing numbers.

In a 2005 Harris Interactive poll for the group, 10 percent of girls ages 13 to 18 said they “never” ate meat, poultry or seafood.

In a 2006 poll of 100,000 college students by the food service giant Aramark, 30 percent of all students said that it was “very important” to them to have vegetarian food options on campus, up from 26 percent in 2004.

But punk vegans like Ms. Moskowitz and Mr. Leo acknowledge that they are still far outside the mainstream, and that the label “vegan” — unlike “vegetarian” — can still inspire a strong negative reaction.

“Any time you confront a deeply ingrained societal norm, people are going to get upset,” Mr. Leo said.

Ms. Moskowitz agreed that the vegan movement is in need of a public-relations overhaul. “I can’t say there’s no self-righteousness in the movement, and also, a lot of the food is awful.”

She said vegans should stop whining about what they can and can’t eat, and start cooking. “When someone invites you to dinner, bring something delicious, and share it,” she said.

This peaceable approach — smoothing frosting over the rough edges of rage — might be the key to Ms. Moskowitz’s appeal.

“You can’t stay angry forever,” she said. “Either as a punk or as a vegan.”

“You can’t stay angry forever,” she said. “Either as a punk or as a vegan.”I don't agree with this statement. Until animals are treated with respect and dignity, I think anger is a perfectly understandable emotion. Without anger, what will be accomplished for the animals? Also, the crap about 'deprivation sof veganism' made me really angry :rolleyes:. I went to Isa's message board, The PPK (http://www.postpunkkitchen.com/forum/index.php) and she said she was miquoted and/or the author was creative with writing bits of this article.

What is it lately with the New York Times and veganism? They have had several vegan articles within the past few months.

Fauxmage
01-24-2007, 05:57 PM
http://www.nytimes.com/2007/01/24/dining/24vega.html
(Be sure to check the link out too for some of her recipes) :chef:


I don't agree with this statement. Until animals are treated with respect and dignity, I think anger is a perfectly understandable emotion. Without anger, what will be accomplished for the animals? Also, the crap about 'deprivation sof veganism' made me really angry :rolleyes:. I went to Isa's message board, The PPK (http://www.postpunkkitchen.com/forum/index.php) and she said she was miquoted and/or the author was creative with writing bits of this article.

What is it lately with the New York Times and veganism? They have had several vegan articles within the past few months.
I had a feeling before I read very far that Isa had had words put into her mouth. I think its great that she is getting this exposure. I just received her vegan cupcakes book and skimmed through it, and I love the way they write about veganism. She's got a much better sense of humor than is portrayed in the article, and I doubt that she shares the obnoxious views of the journalist concerning "deprivation", "California hippies", (as if a life free of cruelty and filled with love and peace can't be validated until a stereotypically tough-minded and streetwise New Yorker embraces it) and "instead of lumpy, penitential scones and muffins (the usual vegan baked goods)". Obviously this idiot reporter has never had a loaf of sourdough bread, or a pie crust made with shortening instead of lard, as my Gramma made them all her life.
I guess I just get tired of people thinking "vegan" food comes from another planet, and is an invention of the 21st century. Before the word was coined in the forties, people ate all kinds of things that were animal free, and it wasn't even an issue. Omnis have always eaten plant foods. Its just a question of whether or not their food was unnecessarily tainted with animal-derived substances. Being vegan is just eating the potatoes without the gravy. And if a person had to choose between the potatoes without the gravy, or the gravy without the potatoes, I doubt even the most dedicated self-described human "carnivore" could swallow a bowl full of gravy without either vomitting or getting severe diarrhea. I doubt that they would even want to.

Fauxmage
01-24-2007, 08:26 PM
And if a person had to choose between the potatoes without the gravy, or the gravy without the potatoes, I doubt even the most dedicated self-described human "carnivore" could swallow a bowl full of gravy without either vomitting or getting severe diarrhea. I doubt that they would even want to.
Hehe! This just made me think of another good comeback when someone asks a vegan "well, what DO you eat?" I would make the following challenge: "You go for one month without eating ANY plants, and I'll go for one month without eating any animals, and then we'll see who feels deprived." It would probably take the average omni a month just to figure out all of the yummy foods he wouldn't be allowed to eat. :bhead: :confused: :dunce:

Charmagne
01-24-2007, 09:57 PM
I think it is great that veganism is getting some exposure finally - especially in the New York Times. A lot of people read it online - even us southern folk!!

Oracl
01-24-2007, 10:17 PM
Hehe! This just made me think of another good comeback when someone asks a vegan "well, what DO you eat?" I would make the following challenge: "You go for one month without eating ANY plants, and I'll go for one month without eating any animals, and then we'll see who feels deprived." It would probably take the average omni a month just to figure out all of the yummy foods he wouldn't be allowed to eat. :bhead: :confused: :dunce:
:agree: :lol: :laugh:

Cherie
01-25-2007, 04:50 AM
I think it was overall a great article, but I agree with VT that some of the "quotes" seem off. I'll go see PPK to see what she said about it.
Thanks for posting.

dreamer
01-25-2007, 02:15 PM
Being vegan is just eating the potatoes without the gravy.
Actually, we can have gravy, it's just not gravy that an animal had to die for:agree:

Fauxmage
01-25-2007, 05:58 PM
That's true, dreamer. I do make very tasty dark brown gravy, but now you can even get instant gravy mixes with no dead animal stuff in them. :yea:

IndyVegan
01-26-2007, 03:29 AM
I don't like how she was mis-quoted quite a few times. I hope the comment about most vegan food tasting bad was a mis-quote. I think the opposite, most vegan food tastes good!

I'm happy that her books are doing so well. both consistently are in the Amazon top 100 of all books, and at times (I think now) are the best selling cookbooks, outselling rachael ray!

I'm not getting the cupcake book for a long time. I've given up desserts like that in hopes of shedding some pounds! I think it will work. When I started eating a lot of dessert, my weight went up to the tune of 25 pounds. I was 160 three years ago when I ate little or no dessert, now I am 185!

Fauxmage
01-26-2007, 09:09 PM
185 doesn't sound so bad, Indy. Still, she did include a lower fat "healthy" cupcake recipe.
I think you should go ahead and buy the book, and when you make a batch of cupcakes, each just one, and then give the rest away. After all, the idea is to take over the world with these things, and we can't do that if we keep all the cupcakes to ourselves. :D

dreamer
01-29-2007, 09:12 AM
I dunno about making the cupcakes and giving them away...I don't have that kind of will-power:eat:

Oracl
01-29-2007, 09:14 PM
I dunno about making the cupcakes and giving them away...I don't have that kind of will-power :eat:
:lol: